Digital & Affiliate Design
This page presents selected projects in digital product and affiliate design, demonstrating my ability to build engaging, user-centric experiences across web and marketing platforms. My work focuses on understanding customer intent and designing digital assets that enhance interaction, usability, and conversion.
Alongside freelance work, I operate an Etsy store where I design themed digital products—including stickers, posters, templates, and travel planners. I leverage generative AI tools to analyze customer patterns, optimize user flows, and ensure the templates are intuitive and smooth to use. This experience combines visual design with strategic problem-solving and performance-driven experimentation.
Template Creation
One of the templates I created for my Etsy shop is a reading tracker, designed for use in Notion. I used AI to generate the structure of this template to ensure the layout was user-friendly and appealing to the clientele. I then used Canva to create product images from the template for my Etsy shop listing, and used AI to generate the most relevant title and tags to improve SEO.
Interactive Website Proficiency
I have strong skills in using web design tools like Shorthand and Squarespace to enhance user experience and incorporate interactive elements, and in using tools like Flourish and Datawrapper to create and source interactive datasets for my work, making it more user-friendly. I also have design experience with Canva and use its tools to optimize user satisfaction.
This is my final project for my master's, similar to a thesis done in U.S. graduate programs. It is a digital site composed of graphs, charts, and videos, including a video I wrote, produced, and edited. It also includes thorough documentation of all my interviews and sources. It is a clear example of utilizing different graphics and design tools to create the final product.