Welcome to Ellie’s Portfolio.

Hello! My name is Isabel (Ellie) Ginger — previously known professionally as Ellie DeBeer during my earlier journalism career.

I am a multidisciplinary communicator and designer with experience across broadcast journalism, AI analysis, digital product design, and audience engagement. I began my career as a television news producer, anchor, and reporter, working in demanding live broadcast environments where I refined my abilities in storytelling, research, rapid decision-making, and audience impact.

Currently, I work as a Writing Evaluator and AI Prompt Specialist for Outlier.AI, where I assess and optimise AI-generated written responses for clarity, naturalness, and usability. In this role, I apply principles of linguistic precision, user intent recognition, and the design of generative AI systems, drawing on skills that directly inform how I approach digital experience creation and product optimisation.

Beyond journalism and AI evaluation, I design digital products for the online marketplace, including interactive templates, themed visual assets, and affiliate marketing materials. Through my Etsy shop, I develop user-centric digital tools and guides, leveraging generative AI and customer analytics to refine functionality, improve engagement, and enhance conversion performance.

Whether building user journeys for digital products, developing AI evaluation frameworks, or coordinating media coverage, I approach every project with the same objective: to communicate clearly, anticipate user and audience needs, and design meaningful experiences that are accessible, intentional, and informed by data.

Throughout my career so far, I've had the opportunity to collaborate with talented teams, embrace new technologies, and adapt to the ever-evolving media landscape. Each experience has enriched my perspective and strengthened my commitment to excellence in journalism.

I invite you to explore my portfolio, where you'll find highlights of my work. Thank you for visiting, and I look forward to connecting with you.